Membership Drive Event - March 10, 2026
Grow together. Lead Together. Succeed Together.
A business-focused, in-person event bringing together designers, workrooms, installers, and industry partners to explore how collaboration, particularly around window treatments, can increase profitability, efficiency, and client satisfaction. Part of the National WCAA 2026 Membership Drive
EVENT DETAILS
- Date: Tuesday, March 10, 2026
- Time: 10:00 AM – 2:00 PM (Doors open at 9:30 AM)
- Location: ADAC Atlanta 351 Peachtree Hills Ave NE Atlanta, GA 30305
- Admission: (Lunch included)
- $25 per person - non WCAA Atlanta Members
- $15 - Atlanta Members
Register Here: Here
EVENT PURPOSE
The purpose of this event is to bring designers, workrooms, installers, and industry partners into one room for a focused, business-driven conversation about window treatments: not as an afterthought, but as a powerful profit center within the design process. This program is designed to elevate how window treatments are specified, priced, fabricated, and installed, while showing designers how strong workroom partnerships can reduce stress, protect margins, and improve client outcomes. Attendees will gain practical insight into how collaboration transforms window treatments from a pain point into a strategic advantage.
FEATURED SPEAKERS
LuAnn Nigara – Host and Keynote Speaker (website)
Industry educator, business strategist, and host of the #1 podcast in the design industry, A Well Designed Business and Window Treatments For Profit, known for delivering practical, real-world business insights to creative professionals nationwide.
Michele Williams - Keynote Speaker (website)
Founder of Scarlet Thread Consulting, specializing in helping creative businesses improve systems, profitability, and operational clarity.
DESIGNER PANEL - Moderated by LuAnn Nigara
Erika Ward - (website)
Erika Ward is the founder and principal designer of Erika Ward Interiors, an Atlanta-based residential design studio with over 20 years of experience designing refined, livable homes nationwide. Known for her tailored yet approachable aesthetic, Erika specializes in guiding homeowners through renovations and new construction with clarity, confidence, and thoughtful attention to how families truly live.
Dana Faler - (website)
Dana Faler is the principal designer and founder of Dana Faler Interiors, a Chattanooga-based design firm recognized for its disciplined, architecture-led approach to residential interiors. Georgia-born and grounded in classical design principles, Dana’s work draws from traditional foundations while confidently integrating transitional and contemporary elements, always with an emphasis on enduring quality.
Panel Topic:
How Designers Can Increase Profitability Through Window Treatments Without Increasing Stress
Panel Discussion Will Cover:
- How designers can position window treatments as a profitable design category, not an afterthought
- Common mistakes that reduce margins and how to avoid them
- How working with the right workroom partners:
- Saves time
- Reduces errors and rework
- Eliminates installation headaches
- What designers should expect from a professional workroom relationship
- How delegation and collaboration can improve both bottom line and client experience
KEY TAKEAWAYS FOR ATTENDEES
- Clear strategies for increasing revenue through window treatments
- Insight into how successful designers structure workroom relationships
- Better understanding of the division of responsibility between designer and workroom
- Practical guidance on reducing stress, risk, and time spent managing window treatment details
- Actionable business insight applicable immediately
WHO SHOULD ATTEND
- Interior Designers
- Custom Workrooms
- Installers
- Industry Partners
- Retailers involved in window treatments and soft goods
EVENT FORMAT
- Educational presentations
- Designer panel discussion
- Networking with peers and industry professionals
- Vendor information and goodies
- Lunch included
NATIONAL ALIGNMENT STATEMENT
This Atlanta event is part of the WCAA 2026 National Membership Drive, held March 9–12, 2026, and aligns with the national theme: “Stronger Together: You’re Never in Business Alone.”